The 30-Second Review

The best toothpaste should contain fluoride to fight cavities — other ingredients depend on your teeth. After speaking with dentists about common oral hygiene issues, digging into existing research, and brushing our teeth til they glowed, we found top picks in four categories: general purpose, whitening, sensitive, and natural toothpaste.

This Eco-friendly toothpaste line contains organic Aloe Vera and green tea to help prevent gum disease and tooth decay. In addition its gorgeous packaging, the formulas feature natural fragrances that create unique flavors such as pineapple, rooibos and mint, and, seen here, rose and orange blossom.

Best General Use Toothpaste

A multi-purpose toothpaste good for those with no specific dental issues. Clinically proven to prevent and reduce cavities, gingivitis, plaque, and bad breath, and sensitivity

Best Toothpaste for Sensitive Teeth

The least abrasive of all the toothpastes we tested, with 5 percent potassium nitrate to reduce pain while brushing.

Best Whitening Toothpaste

A formula that's gritty enough to reduce surface-level stains on teeth, but gentle enough for everyday use.

Best Natural Toothpaste

This fluoride toothpaste is free of sodium lauryl sulfate, artificial dyes, and artificial sweeteners.


How We Picked the Best Toothpastes

If you’ve ever stood dazedly in the toothpaste aisle, you know there are hundreds of toothpastes on the market. We started with almost 200 options, all of which were readily available at drugstores like Walgreen's and CVS, or via major online retailers like Amazon, India mart .

From here, we reviewed literature from the FDA and the American Dental Association (ADA), then talked to several dentists. We wanted to figure out which ingredients were actually necessary and which were just a marketing ploy.

It’s all about fluoride

Every single dental expert we spoke with told us that fluoride was the one must-have. Unless your dentist specifically tells you otherwise (a handful of people do have fluoride allergies), you need to brush with it to maintain healthy teeth.

Fluoride works by strengthening your tooth enamel (the outside layer of the tooth) so that it can resist bacteria. It also re mineralizes , patching up microscopic holes in your enamel that are caused by bacteria from food. And there’s an overwhelming of clinical evidence that it reduces both cavities and gum disease. The American Dental Association won’t award their seal of acceptance  to any toothpastes without it

Fluoride controversy does exist, but much of it centers around adding fluoride to our water supply, a practice begun in the 1940s. Too much fluoride can cause dental fluorosis, a non-fatal condition that causes discoloration of the teeth. But unless you’re allergic, or eating toothpaste by the bucketful, you’re unlikely to have issues.

General use toothpaste

Geared toward people who want to prevent tooth decay and maintain fresh breath but have no specific dental problems, these toothpastes should contain fluoride in any of its three forms: sodium fluoridestannous fluoride, or sodium monofluorophosphate. After culling toothpastes marketed for specific dental issues, we did a little hand-picking to further narrow our list, removing variants of the same product. (We opted to test Tom’s of Maine in peppermint rather than cinnamon-clove, for instance.)

Sensitivity toothpaste

These toothpastes are meant to help people with sensitive teeth avoid pain and discomfort when brushing. To work, they should contain fluoride in any of its three forms, plus 5 percent potassium nitrate, which numbs your nerve endings  as you brush. We nixed products marketed for both sensitivity and whitening since “whitening” toothpastes are often grittier than regular products and can increase sensitivity


 toothpaste offers a wide assortment of toothpaste such as whitening toothpaste, toothpaste that offers protection against tarter build-up and toothpaste for children.


One of the types of toothpaste Calci-care makes is toothpaste for people with sensitive teeth. This company’s toothpaste is designed to lessen the pain associated with tooth sensitivity.

Why we are

The ingredients in calci- care toothpaste include mouthwash. This brand of toothpaste is designed to prevent cavities, whiten teeth and make breath fresh.

Known for its toothbrushes made of re purposed materials, Radius also makes organic flavors of toothpaste. Both are formulated with organic chamomile and Coconut oil, an ingredient choice inspired by oil pulling.

Although the natural Aloe Vera in this toothpaste has a calming effect, it's the potassium nitrate that does most of the heavy lifting to help calm sensitive teeth

"If you're looking for a safe and effective natural toothpaste with anti-cavity and whitening features, look for Tom's of Maine products, which has with the Dental Association seal," 

Pledging to be 99 percent earth-sourced, this toothpaste relies on magnesium, calcium, and peppermint oil to give your mouth a super clean feeling. However, it should be noted that fluoride isn't one of the earth-sourced ingredients in this coconut-oil-based 

Al thought Calci care toothpaste doesn't boast quite as many uses as his famous liquid soap, it does have 70 percent organic ingredients, as well as a low-foaming formula, due to a lack of synthetic detergents.

The label on this toothpaste reads like a greatest hits list of natural ingredients: organic coconut oil, baking soda, sea salt, tea tree oil. The gang truly is all here to help purify your mouth in the most natural way possible.